We consistently turn to women over 40 for much of our sartorial direction. After all, we consider this set to be certified experts given their time developing polished personal wardrobes after style trial and error over the years. While we recently highlighted the jeans women over 40 love, we thought …...Read More

If you’re anything like me, you’re probably already thinking ahead to summer outfits that involve some new additions to your wardrobe. Naturally, swimsuits are the first item I have my eye on when thinking of warm weather, but what, exactly, are the swimwear trends to know about for 2020? There …...Read More

Ah, the '90s. An era defined by MTV, Lisa Frank notebooks, and more boy bands than we care to count. (For the record, we think 98 Degrees was super underrated.) Some of our absolute favorite pop culture moments were born out of this decade, and when we think back on …...Read More

It’s no secret that I love my bikinis. To be honest, some may even say I’m obsessed, and that’s something I am willing to admit. Now that I have fully admitted to my perfectly healthy obsession with bikinis, it’s time to spill the tea. I can tell you which bikinis …...Read More

At this point in the season, we've pretty much been sticking to a uniform that involves bikinis, denim shorts, sandals, and little else. Typically, there's only one objective during these summer weekends, and that's to get as much sun as possible, wearing one of the barely there bikinis that are …...Read More

If you've been reading our beauty content for a while now on Who What Wear, you're likely already familiar with one of our favorite lifestyle, beauty, and fashion bloggers, Melissa Meyers (also known as The Glow Girl). Not only is Meyers practically a savant when it comes to navigating clean, …...Read More

Out of all of the things we've had to forgo recently, the one beauty ritual I’ve missed the most is without a doubt applying makeup every morning. On any normal day, I’d say that I take no great joy out of applying my makeup. In fact, I’d say I used …...Read More

It probably comes as no surprise that in my role as an editor, I spend a rather large chunk of my workdays researching emerging fashion trends, share-worthy shopping finds, and buzzy or on-the-rise brands. Every once in awhile, however, I’m lucky enough to have one or any combination of the …...Read More

There's never a bad time to opt for a major hair transformation, but there's a certain kind of magic surrounding the start of a new decade that pretty much begs a nod toward reinvention—and the versatility of our strands serves as the perfect potential canvas. Whether you're looking to add …...Read More

As far as high-street labels go, this summer I have to say I have been very impressed with the selection at H&M. From bright colors to puff-sleeve dresses, the brand has created an elevated offering of polished, expensive-looking pieces that seem much more high-end than their very reasonable price tags. …...Read More