A Minimally Animated Paper Box Expresses a Surprising Range of Human Emotions

A Minimally Animated Paper Box Expresses a Surprising Range of Human Emotions

Grace Ebert



Most health experts say you shouldn’t bottle up your emotions, and an amusing new animation by Paris-based designer Benoit Leva proves you can’t box them up either. “I am Square” features a white, paper carton that’s literally bursting with emotions and feelings. Coinciding with a series of prompts, the box retreats when shy, floats in a dreamy state, and turns pink in a moment of empathy. To check out more of Leva’s emotive—and relatable—animations, head to Vimeo and Instagram.

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