New Research: Reviews, Discounts and Photos most likely to Drive Online Purchases for Direct-to-Consumer Brands

Study analyzes the digital customer experience delivered by 50 leading direct-to-consumer brands in categories such as fashion and beauty NEW YORK and LONDON (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among …...Read More

AR/VR Transaction Volumes, Valuations and Fundraising Maturing, Says Hampleton Partners’ Report

Early adopters in healthcare, e-commerce and cosmetics sectors join tech companies to more than double the number of deals from 11 in 2014 to 26 in 2018 London, UK - 29 May 2019. Hampleton Partners’ latest analysis of the Augmented Reality (AR) and Virtual Reality (VR) M&A global market reveals …...Read More

L’OCCITANE launches ‘Ship From Store’ same day delivery across the UK

French beauty retailer partners with On the dot for faster deliveries than Amazon UK, London, 23rd January 2019 — On the dot today announced that the leading natural cosmetics manufacturer and retailer, L'OCCITANE, has selected the last mile retail delivery startup as its partner for its same day delivery service …...Read More

Qubit announces new solutions for Beauty, Fashion and Luxury to deliver personalized brand experiences in high-growth categories

[LONDON - 13th November 2018] Qubit, a leader in marketing personalization technology, today announced the availability of three new solutions designed for beauty, fashion and luxury retailers. Each package includes Qubit’s proprietary personalization platform along with specific personalization use cases that are designed to drive engagement, repeat purchases and lifetime …...Read More

Elemis focus on personalized customer experiences to differentiate online

Skincare brand see personalization drive 7.02% uplift in RPV with just one experience [LONDON - 7 NOVEMBER 2018] - Elemis, the number one luxury British skincare brand, have renewed their partnership with Qubit and continue to make the customer experience through personalization a top priority for future growth. They have …...Read More

Festival essentials from Nature's Dream - naturally better ways to look your best

Nothing screams summer quite like the heady anticipation of weekend-long music festivals. And whatever the weather this year, whether it’s a mudfest of epic proportions or a sunburning heatwave, you can guarantee the huge smiles on festival-goers’ faces will still be the same! But it’s not easy to pack everything …...Read More

New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry

For every £1 spent on beauty influencers in 2017, brands secured an average ROI of £8.81 Instagram overtakes YouTube as the number one channel for beauty brand promotion Digital beauty influencers have replaced celebrities as main choice for talent collaborations 80% say influencers are pivotal in influencing the opinions and …...Read More

Male Grooming Brand Murdock London Takes the US by Storm: GQ “Must Buy Brand of the Week”

Created by barbers, masters of grooming Clean label male grooming launches exclusively at Nordstrom LONDON, May 8 2018, Helena Christensen, Eva Herzigova, Mingus Reedus, GQ and a host of the leading international social media influencers celebrate the US launch of the leading UK barber created, made in Britain male product …...Read More

Brand strategy and insight agency Flamingo identifies 10 key signals of cultural disruption in latest report

Leading brand strategy and insight agency Flamingo has produced a short report naming 10 brands, movements, concepts and trends that have driven current dominant cultural narratives over the past year and that have the potential to signify further uncertainty and disruption in the year to come. Themes highlighted were women’s …...Read More

More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics Quarterly Report

Influencers are more active endorsing beauty brands through Instagram Stories than on Snapchat, but smaller beauty brands still thrive very well on Snapchat staying under the radar while engaging their audience. August 9, 2017 --- Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. In …...Read More