Luxury Alcohol Brands Hone in on Lifestyle Marketing

Lifestyle / Alcohol From Martell to The Macallan, LUXUO looks at how alcohol brands shift toward the lifestyle sector to market to broader consumers. May 24, 2024 | By Sanjeeva Suresh How do you sell something intangible? What does it mean to taste “liquid gold”? Much like fragrances, alcohol is …...Read More

Dutch Tall Ship Charter in Hong Kong

Cars / Yachts Clipper Stad Amsterdam, built in the Netherlands in the 19th century, is 76m long, carries 31 sails across its tall masts and can be enjoyed during its two days in Hong Kong in late June. May 24, 2024 | By Florence Sutton All photos: Randstad Hong Kong/Clipper …...Read More

Secret Signatures of the Breguet Classique 7637

Style / World of Watches (WOW) The Breguet Classique 7637 is a delight for both the ear and the eye, being that it is a minute repeater. It also gives you something to feel in its fluted case band. May 22, 2024 | By Ashok Soman Breguet Classique 7637 Few …...Read More

Iconic Olympic Stadiums

Properties / Architecture May 21, 2024 | By Joe Lim The upcoming Olympics 2024 in Paris, France, will be another monumental event. If anything is true to the definition of “Olympic” in size and breadth, it would be the iconic stadiums that the world has come to know. The location …...Read More

Sporting Events Have Become Fashion’s Biggest Marketing Tool

Style / Fashion May 21, 2024 | By Larissa Fay Wong Photo: Maharishi The sports and fashion industry have always been closely intertwined, with talented athletes sporting fashion’s biggest names at worldwide sports events. The powerful relationship is now more evident than ever, with numerous luxury brands ensuring the star …...Read More

LVMH's Strategy for a Paris 2024 Summer Olympic Takeover

Business May 21, 2024 | By Sanjeeva Suresh All eyes are set on this year’s Summer Olympic games in Paris with an estimated draw of 1 billion people who will be watching the event around the world and 326,000 in-person attendees. In June 2023, LVMH CEO Bernard Arnault announced his …...Read More

Luxury Properties Gear Up for the Paris 2024 Summer Olympics

Properties May 21, 2024 | By Florence Sutton Hosting the Olympics is no easy monetary feat. According to the Council on Foreign Relations, a growing number of economists argue that the benefits of hosting the games are “at best exaggerated and at worst nonexistent, leaving many host countries with large …...Read More

Franck Muller's Goes Long with the Long Island Evolution

Style / World of Watches (WOW) May 20, 2024 | By Wayne Cheong Franck Muller When you think “boundary-pushing”, Franck Muller comes up almost immediately. Known for pioneering technical marvels in horology, the company doesn’t just stop at high and grand complication timepieces, its innovation extends on its exterior to …...Read More

Steam vs. Sauna — What's the Difference?

Style / Beauty & Wellness Saunas and steam rooms offer varied health benefits including clearing congestion, improving skin and providing relief for conditions like arthritis and headaches. May 20, 2024 | By Florence Sutton You’re thinking about adding a touch of classy relaxation at home. Maybe you’re considering a stylish …...Read More

The Importance of The Olympic Team Uniforms and The Designers Who Make Them

Style / Fashion May 20, 2024 | By Larissa Fay Wong Photo: Berluti As we countdown to the 2024 Paris Olympics, we finally see some team uniforms and designers of the garments worn by each nation’s finest athletes. This year, the global sporting event is being held at none other …...Read More