Washington’s N.F.L. Team Will Retire Its Logo and Adopt a Temporary New Name
Washington’s N.F.L. team will retire Redskins branding and adopt a placeholder team name until it can decide on a permanent name, the organization said Thursday, weeks after announcing it would yield to pressure from sponsors and activists and drop the name it has used for nearly 90 years.
“For updated brand clarity and consistency purposes, we will call ourselves the ‘Washington Football Team’ pending adoption of our new name,” the team said in a news release, adding that the logo would be retired by the start of the 2020 season in September.
The team also said it would roll out an aesthetic that would reflect the direction of the new franchise as it changes.
COMMENTS