Reviewed: Why Fashion Girls Love Kitty and Vibe
Welcome to our newest editorial initiative, Who What Wear Spotlight, where we'll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we'll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.
Even the most confident among us know the plight of swimsuit shopping. Harsh lighting and a one-shape-fits-all design mentality are just a couple of the factors that make it ever so difficult to navigate swimsuit shopping in an era when the thin-white-female body still pervades the media landscape. That landscape is starting to evolve, though, and one of the brands paving the way is Kitty and Vibe, a swimwear company disrupting the fashion industry. Kitty and Vibe's founder and CEO, Cameron Armstrong, has done away with traditional swimsuit sizing. Instead of picking an arbitrarily sized small, medium, or large bikini bottom, at Kitty and Vibe, you select your hip and your butt size. Now, skimpy bottoms can be your choice, not a decision forced upon you. And if your issue is filling out even the smallest of bottoms, Armstrong has you covered there with small-booty options, too.
COMMENTS