How to Buy Swimwear Online, According to a Designer

When it comes to shopping for swimwear online—there’s no doubt it can be a tricky process. It’s hard to see the quality of the fabric, the intricate details, if it's easily adjustable, how much coverage it offers, and what silhouettes and cuts suit your body without seeing them, feeling them, or trying them on. Luckily, most retailers and brands will offer free returns but to avoid having to order a bazillion swimsuits to find the perfect one, we recommend taking a few tips from an expert. This week, we tapped into owner and swimwear designer, Brittany Kozerski Freeney of JADE Swim to share her expertise on what we should think about and look out for when investing in a swimsuit. From seeking out versatile silhouettes to paying close attention to specific fabrics, read on to discover Freeney’s six secrets to swim shopping online, and take a look at some of her favorite JADE Swim pieces that will last you a lifetime.

By:

Judith Jones