Sister Wives: What Is Behind Christine Brown’s Decision To Be “Real” About Menopause?

Summary Christine Brown openly shares her menopause struggles on Instagram.

Christine promotes Healthy Living Co products linked to her menopause posts.

Using menopause awareness to boost supplement sales may be questionable.

Sister Wives star Christine Brown is known for her refreshing honesty, particularly in the wake of her split from her husband, Kody Brown, in 2021. Leaving Kody also meant leaving the polygamous family that included sister wives Meri Brown, Janelle Brown, and Robyn Brown. Since setting out on her own, Christine has embarked on several business ventures, including a YouTube series called Cooking with Just Christine. She hosts an Airbnb in Moab, Utah, which she often mentions on social media. Christine has also been known to make income from marketing products such as health supplements.

Christine's fans can keep tabs on her life and businesses through her Instagram, where she has over a million followers. She has been open on social media about her relationship with her new husband, David Woolley, her weight-loss journey, and her pain over the death of Kody and Janelle Brown’s son Garrison Brown, who passed away in March. Now, Christine is sharing details about recent health challenges, but her motives are questionable.

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Christine Brown Has Made Several Instagram Posts Getting Real About Her Menopause Symptoms

She Shares Her Recent Struggles

Christine made several Instagram posts referencing her unpleasant menopause symptoms. She describes a “world of unexpected twists and turns, courtesy of hot flashes & tummy issues” and cites “mood swings that left me feeling unrecognizable” (via Christine). Christine illustrates the difficulty of dealing with mental and physical changes brought on by menopause, but her posts also add a positive spin. Christine says of her journey, “it’s been a wild ride, but oh, so enlightening!” and asks followers to “navigate these waves together.”

Christine is using her menopause experience to relate to her followers and let them know they aren't alone.

Seeing celebrities share their experiences with menopause is a welcome change of pace for a subject often considered taboo. As social norms evolve, more public figures are emerging with their own stories to reduce the stigma surrounding women’s health. Many women are afraid to speak about their struggles with menopause symptoms, and bringing the conversation to light will make them feel less alone. With Christine’s candor, it's no surprise that she is embracing the opportunity to relate to others through this uncomfortable time.

Her Instagram Posts Direct Followers To Healthy Living Co

The Page Is A Lifestyle Brand

Custom image by César García

Each of Christine’s Instagram posts referencing her menopause journey includes a tag for Healthy Living Co. The link leads to a page run by Christine, Janelle, and their daughters, Madison Brush and Mykelti Padron. Posts on Healthy Living Co sound similar to those on Christine's personal Instagram, lamenting physical or mental symptoms and vaguely asking viewers to leave a comment or message for more details. The page purports to support a healthy lifestyle, with Madison and Janelle referencing their certifications as coaches in videos. However, the page is also a way for women to sell Plexus products.

Christine is known to promote unsavory pyramid scheme-type products, so Healthy Living Co. could be another marketing scheme.

The stars of Sister Wives have been criticized for their participation in questionable businesses over the years, including marketing schemes like LuLaRoe and Plexus. Plexus is a supplement that allegedly helps with weight loss and overall wellness. The Healthy Living Co page makes claims about the benefits of Plexus supplements, including increased energy levels, improved digestion, and now, relief for menopause symptoms. Plexus makes frequent appearances on Christine’s social media.

Christine Is Using Awareness About Menopause To Support Her Brand

Is It A Marketing Tactic?

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Christine’s posts about menopause are attempts to drive people to the Healthy Living Co page and sell supplements. The use of deceptive tactics to encourage her audience to make ill-advised lifestyle changes is inherently dangerous. However, Christine and her family’s page does provide followers with the information they need to make an informed decision. While it is questionable for Christine to use her social media following to drive up product sales, it is also admirable of her to tackle and bring attention to a topic such as menopause.

Reality TV stars are often left with few options for income outside of their show. With the details of Christine’s life known to the public, finding a more traditional career can be challenging. In the aftermath of their splits, Kody, Christine, and Janelle were open about the difficult financial position they were in after years in a plural family. Christine is ultimately an adult who has to support herself and her family, and it’s a shame she feels the best way to do this is by selling products to her followers.

Christine's fans appreciate her for her openness. If she wants to spread awareness about menopause in a way that will help others, she should do so without any ulterior motive. Nevertheless, bringing light to women’s health issues is a positive thing, no matter what the agenda may be. Hopefully, Christine will learn to engage with her Sister Wives fans in a way that honors what she has to offer as a woman rather than focusing on what she is selling.

Sister Wives Seasons 1-18 are available to stream on Discovery+ and MAX.

Sources: Christine Brown/Instagram, Healthy Living Co/Instagram