IF Box Office Opening Stumbles, Hits Record Low For Director John Krasinski

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Summary John Krasinski's IF is projected to earn $31.5 million in its domestic opening weekend.

This is nearly $10 million below initial projections and marks the director's worst wide-release debut.

IF could still become a sleeper hit, but its $110 million budget makes earning a profit difficult.

John Krasinski's new movie IF has stumbled out of the gate at the domestic box office and hit a record low for the writer-director. The release, which features an ensemble cast that includes Cailey Fleming, Ryan Reynolds, Krasinski, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gossett Jr., and Steve Carell, follows a little girl who can see imaginary friends (IFs) and embarks on a mission to reconnect them with the children who have forgotten them. The IF release was originally projected to earn an opening weekend of $40 million.

Per Variety, the IF box office is currently projected to take in a 3-day domestic opening weekend total of $31.5 million. In addition to being almost $10 million below its initial projections, this is by far the lowest-grossing opening weekend of any of the three wide-release movies that Krasinski has directed. The other two were the 2018 horror movie A Quiet Place and its 2021 sequel, both of which were PG-13 as opposed to the new movie's PG rating and thus had a slightly more limited audience.

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Source: Variety