The Author of 'Million Dollar Weekend' Says This Is the Only Difference Between You and the Many 'Very, Very Dumb People' Making a Lot of Money

"They just started, and eventually they got somewhere."

This story appears in the May 2024 issue of Entrepreneur. Subscribe »

Noah Kagan was the 30th employee at Facebook, the fourth employee at mint.com, and has started many successful businesses of his own. Now, his company AppSumo does nearly $100 million in annual revenue. Along the journey, he says he's discovered something: Success isn't about long-term dreams; it's about immediate action. His new book Million Dollar Weekend lays out a plan for just that. He explains.

People often say they want to start a business, but they don't have an idea.

I think ideas are bullshit.