The chain is introducing new value options for customers. Amid recent reports of sky-high menu prices and new efforts to bring back customers, a member of McDonald's top brass is reaching out to customers directly. In an open letter to patrons on Wednesday, Joe Erlinger, president of McDonald's USA, addressed …...Read More

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. Opinions expressed by Entrepreneur contributors are their own. Earlier this year, I attended a national marketing conference, where a bevy of speakers …...Read More

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, small business owners have been resilient in the face of change, overcoming a variety of obstacles in the business environment. Despite the challenges of today's economic landscape, it remains clear the reason why small business owners continue …...Read More

Opinions expressed by Entrepreneur contributors are their own. The world of entrepreneurship has been transformed in a big way by the emergence of artificial intelligence. The numbers speak volumes. In 2023, AI startups worldwide raised an impressive $50 billion. And in Q1 2024, they had already scored $11.4 billion, roughly …...Read More

Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR. Opinions expressed by Entrepreneur contributors are their own. Public relations is vital for business, but it can be expensive. An estimated $16 billion …...Read More

If you want to build a successful YouTube presence and ensure your content reaches the right people, YouTube SEO is essential. You can increase engagement and subscriber base by combining high-quality video with metadata and on-page optimization. Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) has …...Read More

New details have emerged about the board decision that shook the tech world. A TED AI Show interview published Tuesday afternoon with former OpenAI board member Helen Toner reveals new details about the company's efforts to fire its billionaire CEO and cofounder Sam Altman and why she "just couldn't believe" …...Read More

You often hear entrepreneurs say, "We don't know what we don't know," when talking about deficiencies in data gathering. But when you have data in silos, it's more a case of "We don't know what we DO know." Opinions expressed by Entrepreneur contributors are their own. Making sound business decisions …...Read More

Quarterly revenue was up over 22% from the same time last year. Abercrombie & Fitch continues to be a strong comeback story as the retailer just posted the highest first-quarter earnings in company history. During a Q1 2024 earnings call this week, Abercrombie & Fitch reported a 22% year-over-year increase …...Read More

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Work is an important thing and focus at the office can translate into …...Read More