When it comes to shopping on the internet, Who What Wear editors are serious experts. We’ve spent our time combing the best retailers and we’re always on the lookout for new sources to find amazing pieces. And shoes happen to collectively be one of our favorite things to shop for. …...Read More

We've just entered the season of wearing nothing but coats, sweaters, and ankle boots on repeat. Although our dead-of-winter wardrobes are heavy on the black, we're taking a moment to look ahead at all the glorious color trends that await us in 2020. I don't know about you, but there's …...Read More

I'm a huge fan of '70s fashion—the era created a host of trends that still stand up today, whether you realize they're from that time or not. Think of our current obsession with bright over-the-knee boots, folk-inspired printed dresses, velvet, and corduroy, boho blouses, midi skirts, and so on. While …...Read More

While being comfortable in one's own skin (and wardrobe) is numero one, it's safe to say that one thing that no one wants to wear is something that ages them. A youthful appearance is something we all strive for, whether subconsciously or not. One of the most effective ways to …...Read More

In the fast-paced fashion industry, it can often feel like there's a glaring lens always refocusing on what's youthful and new. But here at Who What Wear, we're inspired by women of every age, which is why we figured it was high time to give a few of our favorite …...Read More

2005 was 15 years ago—feel old yet? For those of us who spent our teenage years in the early aughts, we tend to think of the era as being "not that long ago" when, in fact, it's now been long enough that fashion trends from the early and mid-2000s are …...Read More

I, like many, consider jeans to be a wardrobe staple. To that, I often live by the motto, “when in doubt, wear jeans” because that perfect pair just always works and gets the sartorial job done when I need an effortlessly-chic ensemble. If you too more or less live by …...Read More

In times where it’s hard to make a concrete prediction about the next day, let alone month, it’s ideally best if your next round of buys for the season at hand are such that they won’t be in vain whether life chooses to take us out or keep us in. …...Read More

If I could only wear one type of makeup product for the rest of my life, it would be mascara. It's the first product I ever used, and it's truly the one makeup item I'm most fanatical about. (I have a healthy collection of at least 50.)Â That said, it's …...Read More

If you ask me, age is irrelevant when it comes to what you can and can't wear, but what I've learned from speaking with my mother and her friends is that at a certain age, finding relatable sartorial inspiration is hard. While we always try to prioritize age inclusivity here …...Read More