The Best Wardrobe Investments to Make This Fall

"I almost said I was going to invest in a matching sweatsuit this fall since it's looking like we'll still be spending a lot of time at home. Somehow I haven't acquired one yet, and so far have been getting by with my existing leggings and other miscellaneous loungewear. But …...Read More

'90s-Inspired Halloween Costume Ideas You'll Love

With so many Halloween costume ideas floating around on the internet these days, sometimes it’s nice to step back and look to the past for inspiration—especially if you’re seeking a hard-to-achieve ounce of originality on what has become a major holiday. So in honor of the recent resurgence of ’90s …...Read More

5 Grandma Trends That Will Be Huge for Fall

While grandma dressing is certainly nothing new, there are particular grandma trends that come and go every year. Each season brings a new set of trends that can most likely be found buried in your grandma's closet because fashion is cyclical and what's old is new again faster than you …...Read More

The 22 Best Pieces at H&M for Women in Their 30s

Here's news to no one: we're big fans of H&M over here. Whether we're taking a deep dive into the dress section on the site or tapping into their beloved home goods section, we're always on the hunt for the best new pieces and how to style them. While our …...Read More

Reviewed: Why Fashion Girls Love Local European

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we'll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we'll be highlighting a new fashion or beauty company. If you …...Read More

13 Reasons January Jones Looks Half Her Age

After perusing her Instagram, we noticed she stays loyal to her skincare treatment plan and regularly visits Jason Diamond, MD, in Beverly Hills for non-surgical Diamond InstaFacials, which entail lasering, injections of platelet-rich plasma (from the patient), micro-needling, and a soothing mask to finish. "I just recently tried the PRP …...Read More

The 4 Best Fall Colors French Girls Are Wearing This Season

I follow different Instagram accounts for different reasons: Anouk Yve for minimalist outfits, Kelly Talamas for up-and-coming brands, and Madelynn Furlong for interior inspiration. When it comes to tips on how to wear color, I go straight to Ellie, a.k.a @slipintostyle. The Paris-based influencer always wears the most joyful, vibrant …...Read More

The 3 Best Affordable Retailers for Women Over 60

Your age should have absolutely nothing to do with your style choices. That being said, we often do turn to women over 50, in particular, for some of that expert sartorial guidance given the set’s experience fine-tuning their wardrobes over the years. And yep, this includes my mother Nancy, who …...Read More

9 Trendy Clothing Brands at Every Price Point

While today’s story will be especially fitting for those who aspire to have as trendy of a wardrobe as possible, it actually applies to most, if not all of our readers because the below brands—while, in fact, trend-forward—are also versatile enough to appease anyone looking to dress in a manner …...Read More

7 Easy Blazer Outfits That Still Look So Polished

As I scrolled through some of my saved outfit inspiration imagery on Instagram, I noticed many of my favorite easy yet chic looks featured one simple item. Yep, I’m talking about the blazer. Now, clearly this is one staple that’s remained a classic for years and years. However, with the …...Read More