27 Stylish Face Masks You Can Buy Online

As you've probably realized, wearing a face mask in the middle of summer isn't the easiest thing to do, but do it we must. The thing that's making it easier for me is finding actually stylish ones that I can coordinate with my outfits. Of course, face masks weren't intended …...Read More

5 Loungewear Trends That Are Comfortable and Chic

Given that I’m fortunate to be working remotely right now and am spending more time at home in general, sweats have basically become my go-to every day. I’m primarily talking a joggers and crewneck combo here. And while I probably won’t actually give up this look for awhile, I have …...Read More

The 18 Best Bucket Hats Fashion Girls Are Wearing Now

Half the time when a trend emerges, it's a style that's basically brand new, but the other half of that is when a trend starts to take hold that's really just an updated version of what's already on our radar. We've seen this before with micro-trends like leather Bermuda shorts …...Read More

The 19 Best Body Sunscreens, Hands Down

Ever since I turned 30, I've been slightly fixated on learning all I can about skincare and how to make sure I'm doing all I can to make sure my skin is at its healthiest. And it's not all about anti-aging or fending off wrinkles. In fact, turning the big …...Read More

The 16 Best Water-Based Moisturizers, Hands Down

As a lifelong beauty enthusiast, I've always considered myself pretty knowledgeable on my combination skin type and the kinds of products that work best on it. I rotate through an artfully crafted regimen of cleansers, serums, moisturizers and oils to combat the various zones of oiliness, dryness, and even occasional …...Read More

4 Easy Outfits to Wear on Repeat

Since this has been a pretty low-key summer, I've been all about outfits I can easily throw on whenever I do go out. Prior to stay-at-home orders, I used to be into getting super dressed up, but now I'm always on the hunt for looks that don't require too much …...Read More

11 Cheap Fashion Items That Look Expensive

I recently covered the specific affordable yet expensive-looking items I recommended to my mother when she inquired about adding a few new pieces into her wardrobe. She was quite into the suggestions because, as she said, “I love when my friends ask me about a chic item I’m wearing, and …...Read More

The 12 Best Glowy Makeup Products to Buy From the Kosas Sale

In the summer especially, natural, glowy makeup that doesn't mask my skin is always my goal. That said, I also seek some coverage and have found that many clean makeup brands don't provide enough for my liking. Enter Kosas. Its well-edited line of clean products was everything I was seeking …...Read More

Reviewed: Why Fashion Girls Love Chelsea Mak

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we'll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we'll be highlighting a new fashion or beauty company. If you …...Read More

10 Cute Swimsuits to Wear This Summer

Okay, fine, I'll admit it: I have a bit of an obsession with bikinis. (Did the story title give it away?) Truthfully, I can't really go a day without browsing the new swim arrivals section of my favorite retailers. But, hey, I'm an L.A. girl, so beach season is pretty …...Read More