Since most of the world went into lockdown at the end of March, here at Who What Wear, we have done some serious investigation into the way chic women choose to dress when they're at home. We've asked Parisienne influencers about their at-home attire, queried TikTokers on their casual wear, …...Read More

Since you’re reading Who What Wear, it’s probably safe to assume that you enjoy keeping up with the latest and greatest in fashion and beauty. Even if that’s not the case, odds are you like to experiment with your personal style every now and then, and what better way to …...Read More

If you're among the skeptical lot who thought veganism was just a fad diet, we've got news for you: The plant-based lifestyle is here to stay. Not only are grocery store aisles filled with more vegan meal options than ever, but beauty retailers are filled with more makeup, hair, and …...Read More

While bike shorts have certainly had waves of popularity on the fashion scene—love them or hate them—it’s safe to say they are officially having a huge comeback and have been spotted on celebrities and fashion girls alike all over our feeds. Not only are bike shorts supremely comfortable (and the …...Read More

If you're a die-hard fashion fanatic, the changing of seasons has nothing to do with the weather and everything to do with what's next up on the sartorial trend cycle. Now that we're passing the middle mark of summer, it's customary for editors and influencers alike to start thinking about …...Read More

Choosing a signature scent isn't easy—trust me. I've spent years trying hundreds of perfumes in a quest to find The One. From affordable spritzes to blow-the-budget blends, no perfume that I sprayed quite cut the mustard. Why? Because for years I was absolutely convinced that I didn't want to smell …...Read More

There’s no denying it: Trends beloved by the geriatric set have thoroughly penetrated the fashion world. Our senior editor recently shared seven (count ’em) current trends that are grandma-approved. I’d like to add one more to the list: the grandma sweater. There are a few variations on the look, but …...Read More

Without needing to buy things for weddings, parties, and trips this summer, the segment of my wardrobe that's grown exponentially as of late is the basics one. Casual dresses, pull-on shorts, tank tops, and sandals are filling my cart this summer, and of course, one of the easiest places to …...Read More

We cover all kinds of launches, trends, and outfits here at Who What Wear, but one of our newest topics is of particular importance: face masks. At the risk of sounding like a mom trying to convince her kids to wear a mask, nothing is cooler than safety, y'all. To …...Read More

One of our favorite couples in Hollywood, Sophie Turner and Joe Jonas, has some big news: They've just welcomed their first child together. Congratulations to the new family of three! The new bundle of joy is reportedly a girl named Willa, TMZ revealed. How cute of a name is that? …...Read More